You have an all-new business mobile application ready to make its debut on the Google App Store or Apple Store to bring substantial results. But you are a newcomer in the world of application store optimization. And, for this, you might be thinking of hiring an ASO expert. 

But before hiring, you need to understand the fact that app optimization on the store is not just about adding keywords, reviews, and showcasing maximum downloads. There are several downsides also like competitors targeting your keywords, putting negative reviews, and affecting your conversions. 

So, before hiring App store optimization services, make sure you are aware of the top five mistakes and better to avoid them. 

1. Keep Changing the Title: There are instances when app store optimization professionals rapidly change the title of your app with a view to get desired results somehow. However, it has a negative impact on the minds of users who might not identify your app with the previous one and might uninstall the same. 
2. Repeating Strategic Keywords & Stuffing: It is best recommended to use high-volume keywords of your app in the Meta Tags only once. Repeating the keywords will not get you prospective results. Moreover, it will make your application suffers as the app store might suspend or ban it.  
3. Ignoring Graphics: Not paying much heed to the graphic elements of your application on the app store is one of the biggest mistakes. It is essential to create an interactive design and visual treat of your application to grab user’s attention at a first glance and increase the number of downloads. 
4. Not Localizing your Application: If your initial aim is to target a wide spectrum of audience and ignoring the local market, then you might lose your credibility. First, you need to localize your app to make a certain user base and then move to other geographical boundaries for a wide reach. 
5. Number of Marketing Messages: When users look for a mobile application on an app store, they most likely look for a solution. And, most of the times, companies filled their app store page with a number of messages and marketing collateral that will diminish the user intention to download the app. This you need to avoid to bring a clear objective and goal in front of the interested users. 

Conclusion 
It is natural to make mistakes but more important is to rectify them and correct them before it’s too late. So, identify the common mistakes while hiring ASO services and make sure you discuss the same with a professional marketing partner.