Fall River, Massachusetts Aug 13, 2025 (Issuewire.com) - The founders of 2021Co. are thrilled to announce that their collaboration with Jennifer Love Hewitt under her Holiday Junkie brand has received a Louie Award for Best Mothers Day card.
The Louie Awards, presented annually by the Greeting Card Association, shine a spotlight on the most creative, innovative, and beautifully crafted greeting cards in the industry. For nearly 40 years, the Louies have honored designs that capture emotion, celebrate milestones, and inspire connections around the world. This win shows how celebrity-led collaborations, when done with authenticity and craft, can inspire new audiences and energize the greeting card category, noted Andy Meehan, President, Greeting Card Association.
The winning design, Maker of Magic, is part of the 2021 Co. x Holiday Junkie collection and was created in partnership with Hewitt, who wrote the copy for the card. The award winner was praised by the judges for its heartfelt message, playful aesthetic, and originality, while beaming with authenticity. When I was a little girl, I spent all my spare money on cards and dreamt of someday working for a place like Hallmark, writing cards for people, Hewitt said, and I am both incredibly excited and honored to win a Louie Award!
This card exemplifies the synergy between 2021Co. and Holiday Junkie, a collaboration celebrated for its unique blend of humor, design excellence, and emotional resonance. Launched within the co-branded stationery line, this partnership offers a wide range of stationery for holidays and everyday moments, bringing together Hewitts creative spirit and 2021Co.s craft. We are incredibly proud of this recognition, said Nicole Couto and Emily King, founders of 2021Co. Working with Jennifer has been a thrillher imaginative voice meshes seamlessly with our design process to create styles that push us in creative ways we wouldnt otherwise.
Carlos Llanso, Executive Director of the Greeting Card Association, added, Jennifers Maker of Magic card is especially meaningful. In my 25 years in this industry, Ive seen countless momslike Emily, Nicole, and Jenniferjoin the industry to share their creativity, heart, and unique voice. In our industry, we call our publishers makers, so this card truly comes full circle: celebrating both the magic of motherhood and the magic of making.
Highlights of the collaboration:
About 2021 Co.
Based in Fall River, Massachusetts, 2021Co. is a nearly decade-old stationery maker renowned for its high-quality greeting cards and paper goods that blend creativity, humor, and emotional connection.
About Holiday Junkie
Holiday Junkie is the vision of Jennifer Love Hewitt, with a mission to celebrate holidays and everyday magic. Jennifer personally contributes ideas, copywriting, and design direction, bringing genuine voice and heart to each collaboration.
About the Greeting Card Association
The Greeting Card Association (GCA) is the U.S. trade association serving the greeting card and social expression industry. GCA works to promote the sending of greeting cards and advocate for the industry through networking, education, and legislative efforts, including its advocacy on behalf of the citizen mailer and support for the USPS.
About the Louie Awards
The Louie Awards are named after Louis Prang, the German-born Boston lithographer credited with introducing the U.S. Christmas card in the 1870s. Established by GCA in 1988, these awards recognize the years most outstanding greeting cards, invitations, and announcements sold in the U.S. Open to both domestic and international publishers, the competition attracts hundreds of entries annually, setting the standard for excellence in the industry.
LINKS
Link to JLH video message about winning:
https://www.instagram.com/reel/DNTqaWMSIWM/?utm_source=ig_web_copy_link&igsh=Y2dwOWhmcXFsZWR0
Link to Instagram post about card/win:
https://www.instagram.com/p/DMqGcYz0Y00/?utm_source=ig_web_copy_link&igsh=OHgyaXJrajB2aGN5
2021Co.
Podcast with Jennifer Love Hewitt about 2021Co. partnership:
https://thepapernerd.com/portfolio/holiday-junkie-jennifer-love-hewitt-x-2021-co/
Source :2021Co.
This article was originally published by IssueWire. Read the original article here.